Who are the brains behind Youboom
Managing Director
Gordon Watson BA Comm MAICD
"Communcation in the last ten years has undergone a major revolution, with the rise of internet use in Australia and the convergence of technology. Business now expect communication campaigns which are 100% measurable and trackable. Brands which rely on the hard copy yellow pages, television, radio and print advertising, will struggle to keep pace with successful brands which harness the power of the internet, and online communication."
Gordon Watson is a Communications graduate and former teacher (tutor) from the University of Canberra.
Gordon's success has come from development and implementation of communication campaigns for national, and regional brands in Australia.
Career highlights include:
- Placing second with his team in the Asia Pacific region in the International Advertising Association student competition representing the University of Canberra and winning the coveted Mitsui Education Foundation Scholarship in his final year.
- Implementing the rebrandng strategy for the Australian Gaslight Company (AGL) and ACT Government joint venture - ActewAGL.
- Member of the team which was a finalist in Australian Financial Review Magazine National Sponsorship awards in 2001 with ActewAGL and their sponsorship of the Australian Floriade Festival.
- In January 2003 Gordon was recognised by the ACT Chief Minister Jon Stanhope for his work on communication dissemination with the ACT utility, ActewAGL, on the devastating Canberra bushfires.
- Established Wilson National as Australia's first carbon neutral full service lender in June 2007. And currently sits on the Wilson National Board of Directors.
Gordon is Vice President and current Executive Committee Member of the largest Chamber of Commerce on Southern Gold Coast, the Creek to Creek Chamber of Commerce, and is a current member of the Australian Institute of Company Directors.
During 2007 Gordon served on the board of the Palm Beach Neighbourhood Centre, as well as the Commerce Queensland Gold Coast Regional Council and is an office bearer with the Palm Beach Police Community Consultative Committee.
In 2008 Gordon was recognised with a 'Silver Gecko Award' by Gold Coast and Hinterland Environment Council for raising climate change awareness in the Gold Coast business community.
Gordon is a registered Commissioner for Declarations with the Queensland Government Justice and Attorney-General Department and is a member of the Website Standards Association.
Marketing Manager
Angela Myers BA Comm
Angela Myers is an online marketing specialist with over 4 years experience in web development and search engine optimisation. She offers high-level expertise in marketing, branding and web development for all types of products and services.
Angela has over 13 years experience in corporate marketing with some of Australia’s most high profile businesses including Macquarie Bank, the Tourism Task Force, Dreamworld, and the Sydney Kings. She has a degree in Public Relations from the University of Canberra.
Angela’s goal is to make marketing simple, fun and effective. At Youboom, we use proven techniques employed by successful businesses to deliver fresh and creative marketing solutions.