Database marketing communication

Online marketing communication is cost effective and 100% trackable.

Online communication is a very powerful  business tool. Online database marketing communication allows you to:

• Contribute positively to your overall brand attitude and awareness
• Engage and motivate your target audience to a desired action
• Drive more and better qualified leads to your business
• Easily encourage repeat business
• Position your brand in niche markets
• Streamline and enhance your business work flow - saving you time and money
• Provide a felxible and immediate communication tool.

Online database marketing allows direct and personal communication with your customers, and can feature:

• eNewsletters/eZines
• Updates
• eCards
• Email campaigns
• Online article generation and RSS feeds
• SMS - Short Message Service campaigns 

Only $959.00 (Excluding monthly hosting).

The system In practice

Simple fact is, by putting in place consistent online communication, your business can keep 'touching' your customers on a regular basis. And if your customers have bought from you in the past and they have had a good brand experience, all it will it will take for them to purchase from you again is keeping top of mind.

Database marketing is an extremely valuable communication tool for businesses offering a high involvement product, such as a mortgage, car, or holiday. Because these purchases are not made everyday, or on a less frequent basis, it is important your brand is top of mind when that purchase or repurchase decision is made by your customer.

Wilson National Managing Director Geoff  Wilson says "We send out a monthly eNewsletter to our customers, and updates to our key stakeholders, and simply by doing this we create business, as well enhancing our customer relationships. And after trying radio etc there is no other form of communication which can provide such targeted and 100% measurable results."

And for lower involvement products and services, such as restaurants, hair stylists, and clothes stores, regular communication is just as important. Letting your customers know, what's new, what's hot, a tip, or of special interest, keeps your brand top of mind, and again, if customers have had a good brand experience with you before, frequent communication can be used to encourage a repeat purchase or value add. Encouraging your  existing customers to purchase more or more frequently is a strategy many successful companies use to improve business revenue.

Once a Youboom database marketing system is set up, it is easy to implement. You can even schedule your campaigns ahead of time, set up personalised auto responses, set up specific subscriber groups, all of which allow you to work on your business instead of in it.

And remember, for a service fee, Youboom also specialise in producing your online communication for you. So if you find you don't have the time to create articles, newsletters or updates, we can do it for you. For further information about our online production services simply contact Gordon on 0411 484 715 or email us by clicking on Youboom.